Digital Marketing and Media Coordinator

Responsibilities

• Builds, updates, edits, and maintains relevant YU marketing webpages based on stakeholders’ web requests
• Monitors social media posts and comments for content posting representing YU internal stakeholders
• Works with internal stakeholders to optimize digital marketing and revenue opportunities
• Provides assistance to the membership, underwriting, and development teams to manage and optimize digital placements on multiple platforms, including web, social, app, and streaming ads
• Trains and assists content editors on use of Drupal CMS
• Stays current on Drupal CMS feature updates to optimize web user experience
• Manages, configures, maintains, and troubleshoots communication channels, including website, app, and online video portal
• Updates video message board
• Develops relationships and engages with media and influencers via social media
• Creates MS Forms and implements them on the website

Requirements

• Bachelor's degree from an accredited institution in an appropriate area of specialization
• One year of professional experience as a graphic designer, photographer/videographer, or webmaster
• Any appropriate combination of relevant education, experience, and/or certifications may be considered
• Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, and Outlook)
• Experience with Adobe Photoshop
• Familiarity with HTML, CSS, and web UX best practices
• Understanding of paid media fundamentals (Google Ads, Microsoft Ads, etc.)
• Strong project management and organizational skills with the ability to handle multiple campaigns, deadlines, and content pipelines simultaneously
• Proficiency with social media management tools, analytics platforms, and content management systems
• Proficiency with graphic design tools (e.g., Adobe Photoshop, Canva) to assist with creating promotional visuals and social media posts

Preferred

• Experience working with digital media, multimedia, video, etc
• Solid technical background and proficiency in using Adobe Creative Suite
• Digital media production and graphic design experience
• Strong attention to detail and problem-solving skills; possess a strong work ethic; both reliable and punctual; the ability to work independently and prioritize tasks effectively; excellent communication skills, both verbal and written; flexibility to adjust to changing priorities and emergencies; excellent time management skills and the ability to multitask; physical stamina and ability to perform role requirements