Digital Marketing Manager - Year Round - Full Time

Responsibilities

• - Lead and develop the digital marketing team – establish clear priorities, goals, and accountability; coach direct reports; and build a high-performing, increasingly self-sufficient team of digital channel leaders.
• - Provide strategic and operational leadership across digital channels – translate business and product priorities into digital action, guide channel strategy and execution, and develop specialists’ abilities to make independent strategic decisions.
• - Partner across Marketing – collaborate with peer Marketing Managers and the Director of Marketing to align priorities, identify opportunities and risks, incorporate digital considerations into broader marketing decisions.
• - Guide Digital Strategy & Channel Performance – Lead CRM, email, web, & app strategy; ensure specialists understand business needs, digital trends, guest behavior, and channel opportunities; and guide priorities and optimization to improve performance.
• - Translate Insights into Action – Use marketing analytics, channel and partner insights to identify opportunities, make decisions, and optimize digital activity toward business results.
• - Stakeholder Alignment – Collaborate with Steamboat and Alterra Mountain Co. partners to guide digital platform decisions, communicate implications, and support implementation while protecting the guest/user experience.
• - Own Paid Media Strategy & Performance – Lead the strategic direction, briefing, execution, optimization, and measurement of $1.0 - $2.5M in paid media campaigns each fiscal year, using contracted media buying and creative resources as executional extensions of the Steamboat Marketing team.
• - Use Performance Insights – Partner with the Marketing Analytics team and external media partners to understand media effectiveness, guest trends, and business performance insights; translate findings into strategic decisions, channel optimization, and improved business results.
• - Apply Brand Strategy Across Digital Channels – Demonstrate an intimate understanding of the Steamboat brand and translate brand strategy into effective digital experiences, campaigns, and channel execution in close collaboration with the Content/Brand Marketing Manager and creative partners.
• - Contribute to Campaign Strategy & Activation – Bring digital, audience, and performance expertise to campaign development and ensure campaigns are effectively translated into digital channel plans and execution.

Requirements

• - 5-8 years of experience in marketing—preferably in the resort, hospitality, travel, or outdoor recreation industries.
• - 2-5 years of experience leading a team – with a proven track record of high levels of retention and engagement
• - Demonstrated ability to apply brand strategy across digital channels.
• - Experience managing digital channels – paid media, website, email, & app.
• - Experience in audience segmentation, and customer journey strategy.
• - Highly organized with strong relational skills and the ability to manage multiple moving projects simultaneously.
• - Proficiency in Sitecore, Adobe Creative Suite, Figma, ClickUp, Adobe Analytics, and Microsoft Suite.
• - Intermediate skiing or snowboarding ability.
• - Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field.

Benefits

• - Free Alterra Mountain Pass for all eligible employees and eligible dependents for winter and summer, and a free IKON Pass to eligible employees*
• - Discounted skiing and riding for friends and family of eligible employees*
• - Vacation and Sick Time policies for eligible employees* to rest, relax and recharge
• - Generous discounts on outdoor gear, apparel, rental cars, etc.
• - Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees.
• - Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage. This plan helps cover preventive visits, urgent care visits, Free Telehealth, Limited Hospitalization, Prescription Drug Benefits and Free Multilingual Behavioral Health.
• - 401(k) plan with generous company match
• - Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education
• - Paid parental leave of up to 6 weeks for eligible employees*
• - Free regional bus pass *Click HERE for more information on our employee benefits!