Digital Marketing Manager

Responsibilities

• Own paid search strategy across a portfolio of 4–8 markets/accounts.
• Manage advertising investments ranging from approximately $80K–$500K per month per account.
• Oversee campaigns primarily focused on Google Ads, while supporting broader paid media initiatives as needed.
• Gather business objectives and growth goals from internal stakeholders and translate them into actionable paid media strategies.
• Stay current on paid search trends, platform enhancements, and evolving digital marketing best practices.
• Analyze campaign, lead generation, and conversion performance data to identify trends, opportunities, and risks.
• Evaluate customer acquisition performance throughout a longer B2C sales cycle and make recommendations to improve conversion outcomes.
• Monitor KPI achievement, budget pacing, ROI, and channel effectiveness.
• Utilize testing methodologies and performance insights to optimize marketing initiatives and improve results.
• Develop clear narratives around marketing performance and present strategic recommendations to leadership.

Requirements

• 3+ years of digital marketing, paid search, SEM, PPC, or performance marketing experience
• Strong experience managing Google Ads campaigns and paid search performance
• Experience overseeing multiple accounts, markets, or business units simultaneously
• Proven ability to manage large advertising budgets and drive measurable performance improvements
• Strong analytical skills with the ability to interpret large datasets and identify actionable insights
• Experience creating reports, dashboards, and visualizations using Google Sheets and Microsoft Excel
• Strong communication skills with the ability to present findings and strategic recommendations to business leaders
• Experience working within a B2C customer acquisition environment
• Ability to thrive in a fast-paced, deadline-driven environment

Preferred

• Agency experience managing multiple client accounts
• Experience supporting home services, consumer services, retail, or other lead-generation-focused businesses
• Familiarity with, Adobe Analytics, Domo, or similar reporting platforms
• Experience working with longer consumer sales cycles and attribution challenges
• Background managing agency relationships and external marketing partners
• Experience presenting marketing performance to executive stakeholders

Benefits

• Market Value Compensation ($100,000.00-$110,000.00 depending on experience)
• Bonus Eligiblility based on performance metrics
• PTO: Unlimited with Supervisor partnership
• Fully remote with 10% Travel
• Health, Vision and Dental plans for you and your family to choose from
• 401K Retirement Plan: company will match 30% up to the first 6% of yourcontributed amount
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options: FSA, EAP, Legal Services, and Identity Theft
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth through Wrench University