Responsibilities

• Lead Digital Channels
• Manage and optimize key digital channels including social media, search visibility, local listings, reviews, and website marketing.
• Support digital campaigns and ensure marketing platforms are updated and running smoothly.
• Grow Social Engagement
• Oversee social publishing and advertising tools used across brands and locations.
• Educate internal teams and franchisees on platform capabilities and best practices.
• Seed content into social channels and coordinate social publishing aligned with brand content calendars.
• Monitor platform performance and recommend improvements based on analytics.
• Improve Search & Discovery
• Help ensure our brands are easy to find across search engines, maps, and AI-driven discovery platforms.
• Manage Google Business Profiles and local listings to support store discovery.
• Protect Brand Reputation
• Monitor and support review response strategies across platforms such as Google.
• Identify insights from reviews and customer sentiment that can improve marketing and operations.
• Optimize Websites & Digital Experiences
• Support marketing initiatives across corporate, retail brand, franchise development, and eCommerce websites.
• Partner with internal teams and external partners to improve traffic, engagement, and performance.
• Measure What Matters
• Track digital performance and deliver monthly insights and recommendations.
• Identify opportunities to improve marketing effectiveness and channel performance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; with 5–8 years of experience in digital marketing or digital channel management
• Experience managing social media, search visibility, and website marketing
• Strong understanding of SEO, local search, and online reputation management
• Experience with marketing platforms and analytics tools
• Preference for experience with AI-enabled marketing tools and digital discovery optimization
• Strong analytical, communication, and organizational skills
• Experience in retail, franchise, or multi-location brands is a plus

Benefits

• In exchange for your talent, Winmark offers rich health and welfare benefits such as a low premium, low deductible health plan, dental insurance, company-paid life and short-term disability insurance, generous paid time off, profit sharing, 401(k) retirement plan, and more.
• Open doors, relationships and taking care of our people are essentials of the Winmark culture; we offer career pathing, development opportunities and promote from within.
• Looking to surround yourself by people that help you become your best you, then let’s connect!