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Amazon

Digital Marketing Manager, Web Strategy, AWS Marketing Integrated Demand Center

New York City, NY (On-site)

$83K/yr – $152K/yrMid Level5+ years expFull time

Posted 3 weeks ago

Job Summary

Own the end-to-end customer experience on AWS digital properties, leading strategy for marketing page templating, collaborating across web, marketing, and engineering teams to launch innovative site solutions, and steward the A/B testing and QA framework to improve page performance.

Job Description

Responsibilities

  • Create world-class customer experiences on AWS digital properties.
  • Define the strategy and templatization of marketing pages, building standardized frameworks that raise customer engagement and drive AWS demand globally.
  • Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.
  • Own the A/B testing and experimentation roadmap to validate decisions and continuously improve page performance.
  • Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.

Requirements

  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience equally comfortable building strategic marketing plans and executing at a tactical level
  • Experience managing or working within cross-functional marketing and creative teams
  • Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS

Preferred

  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience leading and managing migration and transformation programs
  • Experience with A/B testing, especially around audience segmentation and targeting
  • Experience working in ticketing platforms such as Asana, JIRA, Workfront or similar tools

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
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Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)
www.aboutamazon.com

Salaries

Posted range

$83K/yr – $152K/yr

Taken straight from the job posting.

Web Marketing median pay in the United States

$98K/yr

Most pay falls between $73K and $135K. Based on 276 salaries.

See all Web Marketing salariesSee more Web Marketing jobs
See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K

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