Responsibilities

• Develop and execute the organization's annual marketing and audience growth plan with a focus on maximizing earned revenue, patron loyalty, and long-term audience development with assistance from the ED
• Plan and execute dynamic event marketing campaigns and promotional strategies across paid and owned channels
• With the ED, develop and oversee the organization’s annual marketing budget
• Lead digital marketing efforts by creating visual assets including graphics and video, writing copy, utilizing audience segmentation tools, and ensuring brand guidelines are followed for
• Email Campaigns
• Summermusik Website
• Social Media
• Advertising
• Emerging Audience Engagement Platforms
• Utilize analytical tools to track ROI across all campaigns and make data-driven decisions on future investment

Requirements

• Bachelor’s degree in Marketing, Communications, Arts Administration, Music, or similar field
• 2+ years of experience working in a digital marketing role, ideally with an event-based organization
• Professional experience with social media platforms including Facebook, Instagram, Reddit, YouTube, and TikTok
• Experience with the following softwares (current tools used):
• o Design (Canva and InDesign)
• o Analytics (Google and Meta Analytics)
• o Web Design (Wordpress)
• o Customer relationship management database (Spektrix)
• o Email marketing (Dotdigital)
• o Video editing (Canva)
• Strong computer skills in the Microsoft Office suite and Google Workspace
• Detail-oriented and organized with a demonstrated ability to multitask, prioritize, and meet deadlines
• Ability to work effectively in a fast-paced environment
• Passion for orchestral music

Benefits

• Employee discount
• Flexible schedule