Digital Marketing Manager, Strategic Communications

Responsibilities

• The Digital Marketing Manager leads CSH's email marketing, website content, search optimization, and digital performance efforts.
• This hands-on role develops and improves digital campaigns that engage priority audiences, increase the reach and discoverability of CSH's content, and translate data into better marketing decisions.
• Email Marketing & Audience Engagement (30%): Manage the planning, execution, and evaluation of email marketing campaigns, newsletters, event promotions, fundraising communications, and organizational announcements.
• Build, test, deploy, and optimize email campaigns using marketing automation and email marketing platforms.
• Develop and maintain audience lists, segmentation strategies, subscription management processes, contact engagement and re-engagement strategies, and audience data hygiene.
• Design and analyze A/B testing of subject lines, content, calls to action, and other campaign tactics to improve engagement, conversions, and overall campaign performance.
• Monitor campaign metrics, engagement trends, deliverability, list health, and audience behavior and recommend strategies to improve email performance.
• Website Management & Content Optimization (25%): Manage, edit, and optimize website content for three primary websites to , ensure it is clear, accurate, current, accessible, audience-focused and aligned with organizational priorities.
• Create and update webpages, landing pages, forms, and other digital assets to support organizational initiatives and campaigns.
• Conduct regular website content audits and recommend improvements to user experience, accessibility, navigation, and content organization.

Requirements

• Five or more years of relevant experience in digital marketing, communications, or marketing.
• Demonstrated experience managing email campaigns, including segmentation, A/B testing, audience engagement, and performance analysis.
• Experience managing and optimizing website content through a CMS such as WordPress or Drupal.
• Excellent writing, editing, and proofreading skills, including the ability to translate complex information into compelling digital content.
• Working knowledge of SEO and web content optimization, with interest and experience in emerging AEO and GEO practices.
• Experience using digital analytics to evaluate performance and recommend improvements.
• Strong project-management skills and ability to manage competing priorities in a collaborative environment.
• Experience with digital marketing technologies and curiosity about emerging AI-enabled marketing and communications practices.

Benefits

• competitive salaries and benefits
• generous leave and paid time off
• opportunities for professional growth