Responsibilities

• Digital Strategy & Leadership Alignment:
• Own the global digital marketing strategy, setting channel mix, investment priorities, and targets across paid media, email, web, and SEO.
• Forecast pipeline and revenue contribution, build business cases for strategic investments, and report performance regularly against plan to executive leadership.
• Demand Generation & Paid Media:
• Lead paid digital programs across search, paid social, and AI discovery platforms, developing campaign frameworks for launches, events, ABM, and always-on demand.
• Manage budget allocation, pacing, and performance across CPL and pipeline contribution, continuously testing channel mix by audience segment, product line, and funnel stage.
• Email Marketing & Lifecycle Strategy:
• Own end-to-end email strategy across acquisition, nurture, re-engagement, and event follow-up.
• Build and optimize segmented, behavior-driven email workflows that move prospects through buyer journey stages into active sales engagement.
• Marketing Operations, HubSpot & Pipeline Management:

Requirements

• Bachelor’s degree or equivalent experience.
• 5–7 years of experience in digital marketing, marketing operations, CRM management, or related roles, including experience setting strategy and reporting to senior stakeholders.
• Experience with HubSpot or another CRM/marketing automation platform, and CMS tools (e.g., Webflow, WordPress, or similar).
• Strong background or working knowledge of Salesforce is desired, particularly the HubSpot-to-Salesforce integration that powers our lead flow to Sales.
• Experience with marketing analytics and reporting to a broad set of stakeholders, including executive leadership.
• Experience owning a marketing budget and forecasting pipeline or revenue contribution.