Digital Marketing Manager

Responsibilities

• Develop and implement a strategic social media plan for each facility and corporate account, aligning with overall business goals and values.
• Conduct ongoing market and competitor research to keep the company at the forefront of social media trends and emerging platforms.
• Create and manage daily posting schedules across multiple facilities, ensuring each post reflects both the facility’s unique character and the corporate brand’s consistency.
• Collaborate with content creators to develop audience-specific content, including images, videos, and graphics, optimized for each platform.
• Monitor all social media channels for engagement opportunities and promptly respond to comments, messages, and inquiries.
• Foster a positive online community through regular engagement and relationship building.
• Monitor and manage online reviews and comments on platforms such as Google, Facebook, and healthcare-specific review sites.
• Respond professionally to positive and negative reviews, working with facility leaders to address feedback and improve the online reputation.
• Identify and escalate critical reputation issues, providing recommendations for improving public perception.
• Use Sprinklr to track performance metrics and generate monthly and quarterly reports to evaluate social media and reputation management effectiveness.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related fields.
• 3-5 years of experience managing social media and online reputation, ideally within healthcare, long term care, or related industries.
• Proficiency in Sprinklr or similar social media management platforms.
• Strong understanding of social media platforms including Facebook, LinkedIn, Instagram, X, and healthcare review sites.

Benefits

• Medical, Dental & Vision Coverage
• First Stop Health Virtual Healthcare
• 401(k) & Roth 401(k)
• Company-Paid & Voluntary Life Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Paid Time Off (PTO) & Holiday Incentive Pay
• Tuition Reimbursement & Tuition Discounts with Select Universities
• Student Debt Assistance (eligible SNF RNs & LPNs)
• Uniform Allowance
• Partner Perks Discount Program