Digital Marketing Manager

San Diego, CA (On-site)

$99K/yr – $122K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own market intelligence and GTM framing for a biotech CDMO, turning science into compelling narratives and arming sales with tailored content while guiding a 5-year plan and ROI-focused marketing analytics.

  • Market Intelligence & Strategy: size, segmentation, adjacent markets, and growth drivers to shape the LRP.
  • Content & Enablement: messaging, sales materials, and campaigns aligned to the pipeline.
  • Events & Analytics: trade shows, ROI tracking, and KPI-driven optimization across channels.

Job Description

  • Market Intelligence & Strategy: Analyze market size, segmentation, adjacent markets, and growth drivers to inform the 5-year LRP with the CCO.
  • Competitive Analysis: Track existing and emerging competitors and translate findings into actionable insights.
  • Brand & Messaging: Evolve positioning and storytelling; translate technical capabilities into compelling narratives.
  • Sales Enablement: Create pitch decks, service brochures, data sheets, and corporate presentations; tailor content to the sales pipeline.
  • Lead Scoring & Inside Sales Support: Provide criteria to improve funnel conversion.
  • Events & Conferences: Plan, coordinate, and execute trade shows with ROI analysis; represent onsite for business development and technical teams.
  • Analytics & Optimization: Track KPIs and marketing ROI; regularly report insights to optimize spend and impact.
  • Digital & Content Marketing: Oversee website, SEO/SEM, social, and email; lead content strategy across case studies, whitepapers, newsletters, and technical blogs.
Porton Advanced | ATMP CDMO/CRO logo

Porton Advanced | ATMP CDMO/CRO

Porton Advanced is a Cell and Gene Therapy (CGT) CDMO/CRO. Porton Advanced has headquarters in Cranbury, New Jersey, and two GMP sites in Suzhou, China, providing end-to-end CDMO solutions for ATMPs. We offer services from cell banking, process, and analytical method development, cGMP production to fill & finish, covering different stages of drug development from early research, IITs, Investigational New Drug (IND) applications, clinical trials, New Drug Applications (NDA), to commercialization.Porton Advanced has developed specialized CRO and CDMO platforms focusing on plasmids, viral vectors (lentiviral vector, adenoviral vector, AAV,etc), cell therapy CMC services including CAR-T, TCR-T, CAR-NK, HSC, exosome, etc) and nucleic acid therapies. Our state-of-the-art, GMP-compliant facilities span an impressive 215,000 sq ft, equipped with 10 viral vector production lines, 12 GMP-compliant cell therapy production suites (including 2 suites for infectious donors), and a multitude of clean rooms. As of now, we have successfully supported our clients to secure 23 global IND approvals from NMPA, FDA, and Medsafe, with 8 ongoing Phase I/II ATMP projects. Additionally, Porton Advanced has supported the successful transition of several overseas clinical-stage pipelines into China.Porton Advanced is committed to a customer-centric approach, providing excellent global, end-to-end CDMO services to our clients, enabling effective drugs to benefit the public sooner. For more information about Porton Advanced, please visit: www.portonadvanced.com.

Founded in 2018
Cranbury, New Jersey, USA
47 employees (5 in marketing)

Traffic Signals

Monthly Visitors
3.1K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
36.4%
Direct
47%
Referral
9.7%
Social
6.1%
Paid
0.7%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size
5 (11% of company)

Funding

Total Funding
$141.3M
Last Raise
$80M
Series B, 4 years ago

Funding History

  • Aug 2022
    Series B • $80M
  • Apr 2021
    Series A • $61.3M