Responsibilities

• Manage paid social activity across Meta (Facebook + Instagram), TikTok, Snapchat, and Pinterest for all six brands strategy, campaign build, audience architecture, budget allocation, and daily optimization.
• Build and manage full-funnel campaign structures: prospecting, retargeting, and retention audiences across each brand.
• Develop creative testing frameworks systematically testing hooks, formats, copy angles, and offers to identify winning creative combinations.
• Brief the Ecommerce Creative Specialist on ad creative needs: static images, video clips, carousel formats, UGC-style content with clear performance hypotheses for each test.
• Monitor performance daily and make real-time budget and bidding decisions to maximize ROAS within monthly spend targets.
• Manage Google Ads across all six brands: Search, Shopping, Performance Max, Display campaigns, and YouTube Campaigns.
• Manage Google Merchant Center feeds for all six brands ensuring product data is accurate, optimized, and up to date.
• Build keyword strategies and negative keyword lists that reflect each brand's positioning and customer intent.
• Optimize Shopping campaigns around margin, not just revenue working with the Ecommerce Manager on which products to push based on stock levels and sell-through targets.
• Manage paid media reporting across all six brands, weekly performance summaries, monthly channel reviews, and quarterly strategy presentations to the Sr. Ecommerce Manager