Digital Marketing Manager

Responsibilities

• Attract — Search & Visibility
• Own on-page and technical SEO strategy across payscale.com : keyword strategy, content structure, internal linking, site health
• Own our approach to AEO — how Payscale content shows up in AI-driven answer engines and adapt strategy as search behavior evolves
• Track rankings, organic traffic, and share of voice against competitors; surface clear, actionable insights regularly
• Partner with content, product marketing, and web teams so new pages are built with search visibility in mind from day one
• Engage & Convert — Site-Wide Performance & CRO
• Monitor the performance of key landing pages across the site regulalrly, segmented by traffic source, persona, and campaign
• Identify underperforming pages and diagnose the cause — messaging mismatch, wrong audience fit, friction, or technical issue
• Own a CRO testing roadmap, including hypothesis creation, A/B and multivariate testing, statistical analysis, and rollout of winning variants
• Work directly in Webflow to implement data-driven tests, updates, and optimizations

Requirements

• 4-6 years of experience in SEO, CRO, web analytics, or growth marketing, with a proven track record of improving organic and on-page performance
• Strong command of SEO tooling and technical fundamentals (Google Search Console, GA4, Ahrefs/Semrush or similar)
• Strong GA4 and GTM fluency — comfortable owning tagging, event tracking, and reporting
• Demonstrated ability to use AI tools (like Claude or similar) to accelerate analysis and reporting — not just familiarity, but active use in your current workflow
• Experience analyzing and optimizing site performance by traffic source, persona, or segment
• Comfortable making updates and implementing tests in Webflow or similar CMS platforms as well as testing solutions like Webflow Optimize, VWO, Optimizely etc.
• Hands-on experience running A/B tests, from hypothesis through statistical analysis to implementation; Webflow Optimize experience is a plus
• Experience with session recording and heatmapping tools
• Salesforce, Marketo, Tableau experience is highly preferred (especially understanding how forms, campaigns, and objects integrate with the website)
• B2B SaaS experience is highly preferred

Benefits

• Monthly company All Hands meetings
• Regular opportunities for executive leadership exposure through things like AMAs
• Access to continued learning & development opportunities
• Our commitment to a continuous feedback culture which allows us to drive performance and career growth
• A growing network of Employee Resource Groups
• Company sponsored volunteer hours
• Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
• 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
• Unlimited infertility coverage benefits through our medical plans