Digital Marketing Manager (Paid Media, CRO & Programmatic)

Responsibilities

• Owning MASA's seminar digital marketing program end-to-end, translating performance data into recommendations that drive down cost per lead and drive up attendance, conversion, and ROI.
• Bringing AI and automation into the everyday workflow, building tools and shortcuts that free the team up to focus on strategy instead of repetitive manual work.
• Owning programmatic and native advertising end-to-end through platforms like DV360, The Trade Desk, Taboola, and Outbrain-managing trafficking, pacing, audience segments, and post-buy analysis across display, video, OTT, and audio to ensure the right creative reaches the right audience, on time and on brand.
• Building a creative testing engine-designing experiments, tracking what wins, and turning findings into the team's next best move.
• Owning the CRO testing roadmap across landing pages, ecommerce experiences, and offer messaging, partnering closely with design and copy to keep the pipeline of experiments moving.
• Connecting the dots between creative, offer, and funnel performance-reporting out insights that shape how MASA markets going forward.

Requirements

• 4+ years of experience in digital marketing, marketing operations, or a related role, with hands-on depth in at least one of: program/campaign operations, paid media creative management, or CRO.
• Hands-on experience managing programmatic or native campaigns through a demand-side platform (e.g., DV360, The Trade Desk, Basis, StackAdapt) or native network (e.g., Taboola, Outbrain)-agency-side media buying/planning experience counts.
• Real, hands-on experience putting AI tools or emerging platforms to work-automating a workflow, generating or testing creative, or building something lightweight to solve a problem-not just casual use.
• A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation.
• Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills.
• The ability to juggle several live workstreams at once without losing sight of the details or the bigger picture.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience.

Benefits

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don't."
• A rare seat at the intersection of data, creative, and emerging technology-real ownership over the tools and strategies that shape how MASA markets to millions of members.