Responsibilities

• Paid social and creator advertising — campaign strategy and hands-on buying in Meta and TikTok, including whitelisted and partnership ads built from our influencer content.
• Email and lifecycle marketing — the full program in Klaviyo: calendar, segmentation, automated flows, list growth, and performance.
• Our website — Shopify content, merchandising, and conversion rate optimization.
• Organic search — site SEO, content strategy, and non-paid traffic growth.
• Media budget and agency partners — select partners, set goals, run the weekly cadence, and hold them accountable to results across paid search and digital display.
• Measurement and reporting — tracking, attribution, and regular reporting to leadership on spend, return, and next steps.
• Ecosorb and Fresh Wave IAQ — web presence, search visibility, and digital lead capture for our industrial and commercial brands. Secondary to Fresh Wave, but a real part of the job.

Requirements

• 5+ years in digital marketing, including at least 2 owning more than one channel at the same time
• Hands-on paid social buying — you’ve built, launched, and optimized campaigns yourself, inside the ad manager
• Email run in a real ESP (Klaviyo, Braze, Mailchimp, or similar), with your hands on segmentation and flows
• Agency management experience — you know the difference between a good partner and a good pitch
• Strong analytical skills and the ability to build reporting that holds up to scrutiny
• Clear communication with colleagues who don’t work in marketing dashboards
• Bachelor’s degree or equivalent practical experience

Preferred

• You’re self-directed and comfortable setting your own priorities across several channels at once.
• You ask why the number moved, not just whether it moved.
• You work well across functions. This role touches ecommerce, social, sales, and creative, and none of them report to you.
• You like breadth. This is multiple channels, not one specialty.
• BONUS POINTS IF YOU’VE…
• Worked on a consumer brand sold through national brick-and-mortar retail
• Run whitelisted, Spark, or partnership ads at scale
• Been hands-on in Shopify, GA4, or Google Ads
• Had exposure to retail media — Amazon Ads, Walmart Connect, Target Roundel
• Run a website redesign or migration

Benefits

• Annual bonus: discretionary, with eligibility beginning after one year of employment
• 401(k): company match on your contributions, up to 5% of your annual salary
• Health, dental, vision, and voluntary benefits, effective the first of the month following your date of hire
• Paid time off and paid holidays: 15 days of PTO and 8 paid holidays
• Milestone service awards at 1, 3, and 5+ years