Digital Marketing Manager

Responsibilities

• Own the donor journey: Own the experience from first impression to sign-up, including what donors see in ads and how they experience Oath at every step after.
• Own paid media: Plan, launch, and optimize campaigns across Meta, Google, and emerging platforms. Own budget allocation, targeting, creative testing, pacing, forecasting, and cost-per-donor goals. Set a specific strategy for each funnel stage, build new audiences to reach new donor archetypes, and plan around reach, saturation, and the cost to acquire a new donor, not just ROAS.
• Build community, ambassadors, and the peer-to-peer program: Manage Oath’s community spaces and give donors who want to do more a clear way to get involved. Find, train, and support the volunteer ambassadors and creators who bring new donors to Oath. Launch and run donor-to-donor texting, referral campaigns, giving circles, and shareable race pages that turn donors into bundlers.
• Write, test, and optimize: Draft and iterate ad copy, landing pages, and P2P scripts in Oath’s voice: direct, data-grounded, and never alarmist. Work with engineering and product to design landing page tests, run structured A/B tests, and drive conversion rate optimization. Get excited about building and optimizing routines with AI tools.
• Partner cross-functionally: Work closely with Email & Lifecycle, Social & Creator Partnerships, and Partnerships so every channel tells one story. Be comfortable in HubSpot and collaborate with lifecycle marketing on CRM.
• Time campaigns and support earned media: Plan pushes around major national cultural and political events, and help broaden our reach through earned media, exploring new efforts and tracking the results.
• Report, measure, and iterate: Own weekly reporting on spend, cost per donor, conversion, and retention by channel, with a clear story of what moved and why. Own measurement across the full top-of-funnel team (community, influencer and affiliate, events), and build a scorecard leadership can trust. Understand our economics well enough to shift budget to what performs.

Requirements

• 3+ years in paid digital, performance marketing, or digital fundraising (ideally for political, advocacy, or nonprofit organizations); growth roles at leading tech or consumer companies; MBB consulting; investment banking; or VC/PE
• Strong background: You have 3+ years in any of the following: paid digital, performance marketing, or digital fundraising (ideally for political, advocacy, or nonprofit organizations); growth roles at leading tech or consumer companies; MBB consulting; investment banking; or VC/PE. Your background signals exceptional caliber.
• High bar: You hold yourself accountable for both quality and results, and you’re comfortable pushing beyond the obvious idea.
• Hands-on operator: You have a proven track record managing paid budgets with strong ROI, and you’re data-literate: you can read dashboards, interpret metrics, and turn data into decisions. Hands-on experience with peer-to-peer texting or relational organizing tools is a plus, and so is experience building or moderating online communities.
• Strong writer: You’re comfortable drafting and testing creative in a set brand voice.
• Thinker and doer: You have a bias toward action, like being scrappy and creative, and connect the dots across the org. No task is too small or too big.
• Mission-driven and winning mindset: You’re excited about politics & civic engagement and you get excited about every new donor we reach
• Management experience: Have management experience or are open to managing interns!

Preferred

• Hands-on experience with peer-to-peer texting or relational organizing tools is a plus
• Experience building or moderating online communities

Benefits

• Health Insurance: Comprehensive medical, dental, and vision coverage
• Retirement: 401(k) matching
• Time Off: Flexible PTO
• Office: 3 days per week in our NYC headquarters; flexible remote work for the other 2 days