Responsibilities

• Own digital marketing performance across paid, organic, website, and conversion channels with a focus on qualified demand, pipeline, and revenue.
• Use performance data, AI-powered analysis, audience insights, and experimentation to determine where we invest, what we optimize, and what we test next.
• Monitor the digital funnel and turn insights into action, identifying opportunities and solving performance problems rather than simply reporting on them.
• Own paid search, paid social, retargeting, audience strategy, budget allocation, testing, and overall paid media performance.
• Manage our paid media agency while remaining hands-on in the platforms. You should be comfortable making campaign, targeting, budget, copy, and optimization changes yourself when needed.
• Continuously test audiences, creative, messaging, offers, and campaign approaches, using AI and performance data to accelerate learning and improve results.
• Own our organic discovery strategy across traditional search and emerging AI-powered experiences, including SEO, AEO, GEO, and AIO.
• Partner with Content and Product Marketing on keyword, topic, competitor, search intent, and AI visibility opportunities that increase how often NowSecure is discovered by our target buyers.
• Stay deeply curious about how Claude, ChatGPT, Gemini, Perplexity, and other platforms are changing buyer research, and actively experiment with ways to improve NowSecure’s visibility across them.
• Treat the NowSecure website as a performance channel and continuously improve landing pages, conversion paths, messaging, UX, and the overall digital customer journey.

Requirements

• 4+ years of hands-on digital marketing experience, ideally within B2B SaaS, cybersecurity, technology, or another complex B2B environment
• Strong hands-on experience managing paid search and paid social campaigns
• Demonstrated ability to manage meaningful paid media budgets and improve performance over time
• Experience successfully partnering with agencies while maintaining strong internal ownership of strategy and performance
• Strong understanding of SEO fundamentals, including technical SEO, content optimization, keyword research, search intent, and site architecture
• Genuine curiosity about AEO, GEO, AI search, and the rapidly evolving ways buyers discover and evaluate information
• Experience optimizing websites and landing pages for conversion
• Strong analytical skills with the ability to turn data into decisions and action
• Experience with web analytics, advertising platforms, attribution, conversion tracking, and digital marketing reporting
• Experience working with modern content management systems

Preferred

• Have experience in cybersecurity, developer tools, DevSecOps, enterprise software, or marketing to technical audiences.
• Have developed an AEO or GEO strategy and can speak thoughtfully about how AI is changing search, discovery, and buyer behavior.
• Have built AI agents, automations, or workflows that meaningfully improved your own productivity or the performance of a marketing team.

Benefits

• health insurance, 401k with company match, paid parental leave, Home Office Stipend, and flexible PTO.