Responsibilities

• Primary duties include but are not to producing and designing multimedia content, developing and managing strategies for social media, member emails, websites, planning and executing targeted marketing campaigns, and analyzing performance data to optimize reach and impact.
• The Digital Marketing Manager leads digital engagement for Audubon by managing social media, email marketing, and website content to grow audiences and strengthen advocacy.
• Take and edit photos and video for use in publications and media; manage and edit organization’s graphics, photo, and video files.
• Design, write, and edit communications materials, including but not limited to newsletters, reports, flyers, op-eds, letters, blogs, and other collateral; track media attention and ads; create media and ad materials and reports; recommend guidance for optimal media and ad placement.
• Translate scientific and policy information into effective communications/outreach products.
• Manage communications and marketing staff, including the Senior Communications Coordinator, interns and volunteers.
• Ensure Spanish language translation of materials as needed.
• Ensure the consistency of brand standards, messaging, mission, vision, and values with all audiences, internal and external.
• Manage and grow email subscriber database and create campaigns that amplify Rockies and Southwest regions events and projects, inform about urgent issues, and encourage advocacy; generate and execute ideas for improving engagement, increasing membership, and converting members to email lists and advocates.
• Develop and implement social media plans and regularly audit social media, newsletters and websites performance; report out results and recommend guidance for optimal performance after using advanced segmentation, insights, and A/B testing to understand subscriber behavior for improved engagement and reach.

Requirements

• Bachelor's degree in journalism, communications, digital media, marketing or related field.
• Five years’ experience in public relations, journalism, digital media, or other communications and marketing fields.
• An equivalent combination of education and experience is also considered.
• Excellent writing, editing and proofreading skills, with demonstrated experience writing articles for newsletters, ads, website content, social media, marketing, and public relations materials.
• Proficiency in written and spoken Spanish is preferred.
• Strong skills in web-based analytics to gauge performance of social media and websites.
• A collaborative creative who is proactive, flexible, and innovative.
• Excellent interpersonal, written, and verbal communications skills.
• Data driven, creative, and passionate about engaging the public through social media, email campaigns, and other digital channels.
• Proven experience developing and executing social media and marketing strategies.

Preferred

• Proficiency in written and spoken Spanish is preferred.
• Working knowledge of Adobe Premiere Suite and Canva preferred.