Digital Marketing Manager

Responsibilities

• Develop email creative, including layouts, graphics, templates, calls to action, and campaign messaging.
• Build, test, schedule, and distribute email campaigns across organizational properties.
• Create and maintain reusable email templates that support brand consistency.
• Coordinate email campaigns supporting ticket sales, promotions, special events, memberships, merchandise, partnerships, and other organizational priorities.
• Develop website creative, including homepage features, promotional graphics, banners, landing-page visuals, and campaign assets.
• Maintain and update club websites to ensure content is accurate, timely, visually engaging, and aligned with brand standards.
• Build and design website pages and landing pages for ticket products, promotions, events, campaigns, and organizational initiatives.
• Support experiential marketing initiatives, including campaign concepts, event activations, displays, signage, and other fan-facing brand experiences.
• Utilize AI tools to support digital content creation, editing, and workflow efficiency while staying current on emerging AI trends and capabilities.
• Manage projects and coordinate timelines, deliverables, and communication with third-party creators and creative partners.

Requirements

• Experience in digital marketing, email marketing, web design, graphic design, or a related field.
• Experience building and deploying email campaigns.
• Experience working within a website content management system and building digital pages.
• Strong creative eye with an understanding of layout, branding, typography, and digital design.
• Strong writing, proofreading, organization, and attention to detail.
• Ability to manage multiple projects, brands, and deadlines in a shared-services environment.

Preferred

• Experience with Iterable or similar email platforms, Adobe Creative Cloud, Canva, MLB/MiLB website platforms, and sports or live-event marketing.