Digital Marketing Manager

Responsibilities

• Collaborates on digital marketing strategy, planning, scheduling, and reporting for assigned Monster Brewing brands/products.
• Social Media Management – Work collaboratively on the development/execution of social media strategy for assigned brand(s) including content creation, scheduling, & community management
• Content Creation - Produces copy and video/images for social media, digital assets, and contributes to other projects across all channels in addition to assisting & attending photo shoots as needed
• Influencer Marketing - Identify & collaborate with relevant influencers to amplify brand messaging
• Analytics & Reporting - Measures and reports performance of social media and digital campaigns.
• Website Management - Works with brand manager to keep websites up to date with new products and content.
• Campaign Management - Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok
• Attends events to obtain, post, and promote onsite content.
• Assists with the orders and shipments of samples, merchandise, and press mailers.
• Identifies areas for process improvement.

Requirements

• Strong understanding of digital marketing channels best practices including social media, email marketing, SEO, SEM, & content marketing.
• Experience with advertising platforms such as Google Ads (Search, Display, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.
• Proficiency in data analysis & ability to interpret data to make informed decisions
• Knowledge of creative writing in a brand voice.
• Skill in photo, video, editing, and design.
• Skill in problem-solving and metrics-driven thinking.
• Skill in effective communication.
• Ability to work independently and in a collaborative environment.
• Ability to think creatively within deadlines and pay acute attention to detail.

Preferred

• Passion for the beverage/beer industry preferred.