Digital Marketing Manager

USA (Remote)

$70K/yr – $110K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid media and ABM programs to generate demand and pipeline, balancing budget, channel mix, and attribution across LinkedIn, Google, Meta, YouTube, and programmatic partners.

  • Growth Engine: Execute and optimize campaigns across search, social, display, and ABM to hit demand goals.
  • Strategy and Budgeting: Plan budgets, forecast spend, and fine-tune channel mix for ROI and efficient pacing.
  • Measurement and Collaboration: Establish tracking, analyze results, and partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Ops to align on objectives.

Job Description

Drive end-to-end paid media and ABM programs to generate demand and pipeline, balancing budget, channel mix, and attribution across LinkedIn, Google, Meta, YouTube, and programmatic partners.

  • Growth Engine: Execute and optimize campaigns across search, social, display, and ABM to hit demand goals.
  • Strategy and Budgeting: Plan budgets, forecast spend, and fine-tune channel mix for ROI and efficient pacing.
  • Measurement and Collaboration: Establish tracking, analyze results, and partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Ops to align on objectives.
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MeridianLink

MeridianLink® powers digital lending and account opening for financial institutions and provides data verification solutions for consumer reporting agencies.

Founded in 1998
Irvine, California, USA
665 employees (39 in marketing)