Responsibilities

• Serve as the primary day-to-day contact for digital marketing agencies and external partners.
• Manage agency scope, deliverables, budgets, timelines, and performance expectations.
• Lead regular planning sessions, status meetings, and business reviews with agency partners.
• Evaluate agency performance and identify opportunities for optimization and increased efficiency.
• Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards.
• Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers.
• Develop requirements, scopes of work, and success criteria for vendor engagements.
• Manage RFP processes, vendor selection, onboarding, and contract support activities.
• Partner with procurement, finance, and legal teams as needed to support vendor relationships.
• Track vendor performance and ROI to advise future investment decisions.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
• Experience working directly with marketing agencies, consultants, and third-party vendors.
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.

Preferred

• Experience working in both agency and in-house marketing environments.
• Experience supporting brand strategy and integrated campaign planning.
• Experience with marketing automation, CRM platforms, analytics, and reporting tools.
• Background in SaaS, enterprise software, or B2B technology marketing.
• Experience managing agency contracts, scopes of work, and performance reviews.

Benefits

• Health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/
• Siemens Software. Transform the Everyday.