Responsibilities

• Own planning, execution, and optimization of multi-million-dollar media budgets across performance channels.
• Lead discount programs and perks-based acquisition with partner marketplaces to drive incremental growth.
• Collaborate with agencies to optimize bidding, targeting, creatives, and landing pages for scalable, profitable growth.
• Identify opportunities to improve incrementality and reduce media waste across channels.
• Manage perksite partners, offers, updates, and visibility with accuracy and timeliness.
• Evaluate discount-driven performance, balancing CPA efficiency with customer quality and LTV.
• Partner with finance, legal, and product teams to structure offers that protect margins.
• Develop testing frameworks to assess incrementality and cannibalization of discount-based traffic.
• Lead full-funnel acquisition strategies across prospecting, retargeting, and partner-driven channels.
• Translate insights into optimization opportunities across media and perks programs.

Requirements

• 5–10+ years of experience in digital marketing, paid media, or growth marketing
• Hands-on experience managing media buying and performance channels
• Experience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferred
• Strong analytical skills with a focus on incrementality, CPA efficiency, and LTV
• Ability to work cross-functionally with finance, product, creative, CRO and analytics teams

Preferred

• Proven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performance
• Experience managing day-to-day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission tracking
• Experience in insurance, healthcare, fintech, SaaS, or subscription-based businesses preferred
• Familiarity with employee benefit platforms, loyalty programs, or partner marketplaces
• Experience with MMM, attribution modeling, or incrementality testing
• Prior experience in high-growth or PE-backed environments

Benefits

• All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements.
• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off