Responsibilities

• esConduct detailed reviews of digital marketing performance at the individual center leve
• l.Provide data-driven feedback with actionable recommendations to improve result
• s.Analyze and report on the direct impact of advertising spend on the company’s bottom lin e.
• es:Performance Monitori ng: Track and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta, and Google Analyti cs.
• Reporting: Generate weekly reports on traffic, leads, enrollments, and demographics, highlighting trends and opportunities for program improveme nt.
• Deep-Dive Analys is: Examine the relationship between advertising performance, website activity, and conversion rates to enhance the overall user experien ce.
• ce.Budget Optimizati on: Recommend marketing budget adjustments based on historical performance and data-driven insigh ts.
• ts.Market Insig ht: Monitor competitor activity and broader market trends, sharing significant findings with senior manageme nt.
• Franchisee Suppo rt: Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next ste ps.
• ps.Documentati on: Support the creation and maintenance of standard operating procedures for marketing progra ms.

Requirements

• 2–3 years of digital marketing, performance marketing, or analytics experience (agency experience a p
• lus)Strong knowledge of advertising platforms and data anal ysis
• Proficiency in Google Analytics strongly prefe rred
• Bachelor’s degree requ ired
• Excellent written and verbal communication sk ill s
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environ ment
• Work sche dule8 hour s
• hiftMonday to Fr - idayDay s hift

Benefits

• payBonus
• payBene
• fitsFlexible sche
• du lePaid time
• offHealth insur
• anceDental insur
• anceVision insur
• anceLife insur
• anceDisability insur
• ance40