Digital Marketing Manager

Culver City, CA (Hybrid)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end digital and ecommerce marketing across paid, email, SEO, and marketplaces to drive ROAS and revenue, with budget ownership and cross-functional alignment.

Channel ownership: plan and optimize campaigns across email, social, SEO/SEM, and paid media
Ecommerce and listings: manage Shopify storefronts, landing pages, CRO, and product content plus Amazon/Walmart ads
Analytics and governance: weekly ROAS/CAC reporting, budget management, and data-driven optimization

Job Description

Responsibilities

Develop, execute, and optimize digital marketing campaigns across multiple channels including email, social media, SEO/SEM, and paid advertising.
Manage and optimize our Shopify stores: merchandising, landing pages, CRO, site content
Plan and run paid campaigns (Google, Meta where compliant, programmatic) and manage agency/freelancer partners
Own email & SMS marketing in Klaviyo: flows, campaigns, segmentation, list growth
Drive SEO strategy and content for our product categories
Manage Amazon and Walmart Marketplace listings, content, and ads
Report weekly on ROAS, CAC, conversion rate, and revenue by channel
Manage the company’s online presence, including website content updates and social media engagement.
Analyze campaign performance data and prepare reports with insights and recommendations.
Collaborate with sales and product teams to align marketing initiatives with business objectives.

Requirements

Bachelor’s degree in Marketing, Business, or related field required.
3+ years in digital/e-commerce marketing, ideally for a CPG, beverage, or supplement brand
Hands-on Shopify, Amazon, and Klaviyo experience required
Strong analytical chops — you live in GA4, Search Console, and ad dashboards
Strong analytical skills and the ability to interpret data to drive decisions.
Excellent written and verbal communication skills.
Experience managing digital marketing budgets and teams.
Creative thinker with a passion for innovation and problem-solving.
Scrappy operator mentality - you execute, not just stragegize
Ability to work collaboratively in a fast-paced environment.