Digital Marketing Manager

Burlington, MA (Hybrid)

$75K/yr – $110K/yrMid Level2+ years expFull time

Posted 19 hrs ago

Job Summary

Own end-to-end demand generation and web optimization programs, including campaign strategy, budget management, attribution, paid media, SEO/AEO, and lifecycle email nurture.

  • Lead budget planning and reporting in HubSpot
  • Drive CRO, organic and paid campaigns to generate qualified pipeline

Job Description

Responsibilities

  • Campaign strategy and marketing operations, including budget management, campaign planning and reporting, and lead tracking and attribution in HubSpot
  • Web strategy, including information architecture, page structure, content, and CTA placement, to improve engagement and conversion
  • SEO and AEO strategy to build organic visibility and drive qualified traffic
  • Paid acquisition programs across search, LinkedIn, and other relevant channels to generate qualified pipeline
  • Email marketing and lifecycle nurture campaigns that move prospects through the buyer journey
  • Data-driven decisions on budget allocation, channel performance, and campaign optimization

Requirements

  • 2 to 5 years of B2B marketing experience, focused on demand generation, paid media, and web strategy
  • Hands-on experience running paid media and paid social campaigns
  • Experience with HubSpot or an equivalent CRM and marketing automation platform, including lead tracking, campaign attribution, and reporting
  • Comfort using AI to streamline workflows, automate tasks, and improve marketing operations
  • Experience shaping web strategy and conversion rate optimization
  • Strong understanding of SEO and emerging AEO and AI-search practices
  • Skill with Google Analytics (GA4) or similar platforms to guide decisions and optimize performance
  • Strong project management skills and the ability to juggle multiple campaigns and priorities
  • A hands-on, analytical approach and a willingness to test, learn, and keep improving
  • Eagerness to take on a wide range of marketing work and grow with the company

Preferred

  • Background in network technology, AI infrastructure, service providers, or data centers
  • Experience in a technology or startup environment

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$75K/yr – $110K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most earn $66K to $105K. Based on 1,213 salaries, including bonus and equity.

See all MaiaEdge salaries

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Digital Marketing Manager

MaiaEdge · Burlington, MA · Hybrid