Digital Marketing Manager

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, qualified leads, leasing conversions, and occupancy.
• Manage paid digital advertising campaigns across Google Ads, Meta, and other relevant platforms.
• Oversee search engine optimization (SEO), search engine marketing (SEM), display advertising, and retargeting initiatives.
• Develop targeted marketing campaigns based on property performance, competitive positioning, and leasing goals.
• Manage digital marketing budgets and optimize spending based on campaign performance and return on investment.
• Identify opportunities to strengthen lead generation and improve marketing effectiveness.
• Manage and optimize property websites, landing pages, and online listings to improve visibility and conversion rates.
• Partner with internal teams and external vendors to develop engaging digital content.
• Maintain consistent branding and messaging across digital platforms.
• Support social media strategies, online reputation management, and digital engagement initiatives.

Requirements

• 5+ years of experience in digital marketing, performance marketing, or a related field.
• Demonstrated success developing and managing digital marketing campaigns that produce measurable business results.
• Advanced knowledge of Google Ads, Google Analytics 4 (GA4), SEO, SEM, and paid social advertising.
• Experience managing digital advertising budgets and optimizing campaigns for ROI.
• Strong analytical skills with the ability to interpret campaign performance and conversion data.
• Experience with website optimization, content strategy, and lead generation.
• Excellent communication, project management, and organizational skills.
• Ability to manage multiple campaigns, priorities, and stakeholders.
• Strong problem-solving skills and the ability to work independently.
• Proficiency with marketing analytics, reporting, and performance measurement tools.

Preferred

• Experience in multifamily property management, residential real estate, or another lead-driven industry.
• Familiarity with Yardi, RentCafe, EliseAI, or similar property management and leasing platforms.
• Experience with Google Tag Manager, Looker Studio, CRM systems, and marketing automation tools.
• Experience developing marketing campaigns for multiple properties or locations.
• Knowledge of conversion rate optimization, A/B testing, and marketing attribution.
• Experience supporting lease-up strategies and occupancy improvement initiatives.