Responsibilities: Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution Performance reporting & optimization — track what matters, cut what doesn’t, and double down on what works Engagement & collaboration execution — activate partnerships and community moments that build brand love DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel Define social KPIs (engagement, reach, sentiment, conversion) Track, analyze and optimize campaign performance, garnering insights to refine the strategy Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights Requirements: 5-6+ years of digital marketing experience Brand side preferred; DTC experience mandatory Wellness or CPG background a strong plus Channel builder — you can show us a channel you grew Full-funnel owner — paid, organic, influencer, and DTC integrated Strategy + execution skills — you can write the brief and then execute TikTok-native — you understand platform and have driven results Data-driven — decisions based on performance Highly autonomous Preferred: Wellness or CPG background a strong plus TikTok Shop strategy and execution experience DTC experience preferred Benefits: Competitive compensation and bonus opportunities Medical, Dental, and Vision Insurance 401(k) with Company Safe Harbor Contribution Paid Time Off, Paid Holidays, and Sick Leave Paid Parental Leave Company-Paid Life and Disability Insurance Employee Assistance Program (EAP) Professional development and career growth opportunities Employee discounts on OM products