M2 Ingredients logo

M2 Ingredients

Brand · Food and Beverage Manufacturing

2.0

Company overview

In 2010, with a shared vision and a commitment to excellence, Steve Farrar and Dr. Sandra Carter founded M2 Ingredients. They recognized the potential of functional mushrooms to support human health and well-being but also understood the need for innovation and scientific rigor.The M2 Difference: Full Spectrum Mushroom Powders Why Full Spectrum Matters: The Full Life Cycle Effects: The combination of bioactive compounds from both mycelium and fruiting body provides the full spectrum of benefits that the mushrooms have to offer, enhancing their overall functional benefits. Comprehensive benefits of whole food mushrooms: By utilizing the entire organism, full-spectrum powders offer a more complete source of bioactive compounds and nutrients. Nothing is added and nothing is taken away to provide all the benefits that mushrooms have to offer. Fully Vertically IntegratedM2’s commitment to excellence begins with its cultivation process. Mushrooms are grown in California on certified organic oats, allowing the mycelium to fully colonize the oats until fruiting bodies are produced. When the mushrooms are mature, they are harvested to include both the mycelium and the fruiting body. This unique approach yields full-spectrum mushroom powders rich in bioactive compounds, providing a more comprehensive source of functional benefits compared to extracts or powders using solely the fruiting body or the mycelium alone. To preserve the functional benefits of the ingredients, the mushrooms are carefully dried and processed within M2 Ingredients BRCGS AA+ rated facility. This ensures minimal handling from the growing to the processing to deliver the highest quality mushroom powders to customers.
Founded in 2010
Vista, California, USA
64 employees (6 in marketing)
23% recommend to a friend
13% positive business outlook

Salaries

Typical salary range

$90,000 – $105,000

/ yr

Help build salary transparency at M2 Ingredients

Share your compensation anonymously to see full data.

Contribute

People

Headcount trend

Company growth over the last 12 months

Headcount +6.8% year over year

Funding

Total funding

$5M

Last raise

Series Unknown, 2 years ago

Funding history

Jan 2024

Venture Round M2 Ingredients

Jan 2021

Venture Round M2 Ingredients · $5M

Audience

Monthly website visitors
5.9K
Month over month+4.5%
Quarter over quarter+92.2%
Top sourceDirect (46.7%)
Ad budget per month$0.0
Average search rank33.6
Traffic source mix
Direct
46.7%
Search
30.2%
Social
13.7%
Referral
7.8%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

4.3K

12-mo growth

+110.5%

Monthly growth

+9.6%

News

Links