Digital Marketing Manager

Responsibilities

• Own day-to-day management of paid social, search, video, and display, partnering with our agency to optimize campaigns, drive revenue, and acquire new customers.
• Monitor and optimize performance, track spend and pacing and recommend budget allocation to the VP of Marketing.
• Lead A/B testing across paid media, email, and SMS, and recommend tests of new ad formats and platforms.
• Partner with the VP of Marketing and creative team on paid media briefs, using performance insights to inform creative testing, aligned with the creative direction set by the Chief Brand Officer.
• Develop, build, and deploy email and SMS campaigns in Klaviyo, partnering with the in-house designer and adapting copy from the brand voice set by the Chief Brand Officer.
• Own the email and SMS calendar within the master marketing calendar, aligned with product launches, promotions, and brand storytelling.
• Build and optimize segmentation and automated journeys, including welcome, first-purchase, abandoned cart, post-purchase, and win-back flows.
• Run retention and lifecycle programs against goals set by the VP of Marketing, including repeat purchase rate and customer lifetime value.
• Coordinate email and SMS with paid and organic social to keep messaging consistent across channels.
• Manage our paid media agency day to day against goals set by the VP of Marketing, reviewing results, identifying opportunities, and escalating concerns.

Requirements

• Bachelor’s degree in Marketing or a related field
• 5+ years of experience in digital and email marketing, ideally at a fashion, luxury, or premium direct-to-consumer brand
• Hands-on Klaviyo experience across email and SMS, including flows, segmentation, and campaign build
• Hands-on experience building and optimizing campaigns in Google Ads and Meta Ads Manager
• Experience managing a paid media agency day to day against performance targets
• Experience identifying target audiences and developing digital campaign ideas and executions that perform
• Experience designing and reading A/B tests, including judging when results are meaningful
• Experience partnering with e-commerce teams on landing pages and conversion
• Working knowledge of Google Analytics 4, Shopify reporting, and HTML and CSS for email
• Strong analytical skills, with the ability to turn data into clear recommendations