Responsibilities

• Build, launch, and manage paid campaigns in Google, Meta, and LinkedIn.
• Execute paid search, display, retargeting, and paid social campaigns.
• Upload and manage audience lists, conversion tracking, pixels, and remarketing audiences.
• Create and QA campaign assets including Ad copy, Creative assets, UTMs, and Audience targeting.
• Monitor campaign delivery and assist with campaign reporting and performance tracking.
• Build and deploy email campaigns, automated journeys, and audience segmentation using Salesforce Marketing Cloud.
• Maintain campaign tracking and reporting using Google Analytics 4.
• Support B2B lead generation initiatives through paid media and email marketing campaigns.
• Support D2C customer acquisition and website sales growth through digital advertising and email campaigns.
• Support corporate and foundations fundraising email campaign efforts.