Responsibilities

• Develop and implement the organization’s digital media strategy to support organizational initiatives and achieve measurable marketing and fundraising goals.
• Monitor digital trends, accessibility and guide adoption of best practices.
• Facilitate cross departmental collaboration to enhance interaction between multiple systems to improve engagement and communication with organization’s constituents
• Oversee community management across digital platforms, including monitoring comments, messages, reviews, and inquiries and coordinating responses with appropriate departments.
• Manage content creation, scheduling, publishing and community engagement for HARP’s website, social media channels, and digital advertising campaigns.
• Work closely with the Digital Fundraising Specialist to develop and execute seasonal campaigns such as Giving Tuesday and year-end appeals.
• Ensure messaging is consistent with the organization’s brand and mission.
• Create engaging content, including graphics, videos and written content, for use in external and internal communications. Primary creator for visual assets, print collaterals, etc. not designed by external agencies.
• Collaborate with the Director of Marketing and Communications to ensure all visuals align with brand standards and storytelling objectives.
• Manage photo and video asset library.