Digital Marketing Generalist
P.J. MORGAN INVESTMENTS, INC.
Omaha, NE (On-site)
$38K/yr - $42K/yrIn-houseFull-timeMid level
1 hr ago
Digital Marketing Manager
Irvine, CA
$55K/yr – $80K/yrMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own direct response donor acquisition and optimization across digital ads, testing, and agency partnerships to grow new donors while reducing cost per donor over time. Drive automated email nurture and LTDV growth in coordination with the Development team, Operations, and the Donor Platform Manager. Explore new donor channels like CTV, direct mail, and events, and manage PR and media outreach to support campaigns and key initiatives. Maintain readiness for time-sensitive marketing and PR needs and ensure Salesforce Marketing Cloud/Pardot Engagement Studio usage for onboarding and engagement tracking.
- Direct response ownership: plan, execute, and optimize digital ad campaigns with testing to improve CAC and donor quality.
- Channel expansion: pilot CTV, direct mail, events, and other channels to source new donors and diversify the acquisition mix.
- LTDV and lifecycle: automate donor nurture, assign high-potential prospects, and drive long-term value in collaboration with Development and Mid-Donor teams.
Job Description
Own direct response donor acquisition and optimization across digital ads, testing, and agency partnerships to grow new donors while reducing cost per donor over time. Drive automated email nurture and LTDV growth in coordination with the Development team, Operations, and the Donor Platform Manager. Explore new donor channels like CTV, direct mail, and events, and manage PR and media outreach to support campaigns and key initiatives. Maintain readiness for time-sensitive marketing and PR needs and ensure Salesforce Marketing Cloud/Pardot Engagement Studio usage for onboarding and engagement tracking.
- Direct response ownership: plan, execute, and optimize digital ad campaigns with testing to improve CAC and donor quality.
- Channel expansion: pilot CTV, direct mail, events, and other channels to source new donors and diversify the acquisition mix.
- LTDV and lifecycle: automate donor nurture, assign high-potential prospects, and drive long-term value in collaboration with Development and Mid-Donor teams.
Free Wheelchair Mission
Free Wheelchair Mission is a humanitarian, faith-based nonprofit that designs and manufactures cost-efficient, durable wheelchairs for individuals living with a disability in under-resourced nations. In collaboration with a network of like-minded partners, Free Wheelchair Mission has distributed 1.5 million wheelchairs to those in need in 95 countries around the world, providing renewed dignity, independence, and hope through the gift of mobility, at no cost to the recipient.
