Digital Marketing Assistant
Givyn Media
USA (Remote)
In-houseContractIntern/new grad
21 hrs ago
Digital Marketing Manager
USA (Remote)
$80K/yr – $100K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
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Job Summary
Own global paid search by building and optimizing a full-cycle PPC program that links budgets to pipeline through rigorous testing, attribution, and bid discipline.
- Campaign Operations: Own regional acquisition budgets and a multi-campaign portfolio across search, display, and demand gen to drive MQLs and SQLs.
- Optimization & Analytics: Daily bid, budget, keyword, and creative optimization with CPC, impression share, and competitive-bid monitoring to improve efficiency.
Job Description
Responsibilities
- Develop and execute PPC strategies across Google Ads, Microsoft Advertising
- Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns
- Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets
- Define campaign objectives, targeting strategies, bidding approaches, and budget allocations
- Conduct keyword research, audience analysis, and competitive assessments
- Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives
- Create compelling ad copy aligned with marketing messaging and business objectives
- Configure campaign tracking, conversion goals, and attribution settings
- Implement and maintain UTM frameworks and tracking templates
- Monitor campaign performance daily to identify opportunities and risk
Requirements
- Bachelor’s degree in Marketing, Analytics, Business, or related field
- 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment, with a proven track record generating qualified pipeline for sales-led software solutions. Experience must be supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation.
- Experience with campaign tracking, conversion measurement, and attribution methodologies
- Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics)
- Experience managing advertising budgets and performance targets
- Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools)
Benefits
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
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