Digital Marketing Manager

Responsibilities

• Lead digital marketing programs supporting corporate campaigns and business unit priorities.
• Manage Flex’s corporate social media channels, including content planning, publishing, campaign activation, and performance optimization.
• Develop and maintain an enterprise social media content calendar, partnering with corporate and business unit teams to prioritize content.
• Manage email marketing and marketing automation programs using Salesforce Marketing Cloud Account Engagement (Pardot) , including campaign setup, segmentation, email development, testing, deployment, and reporting.
• Develop automated email and nurture programs that engage prospects and customers and support demand-generation priorities.
• Partner with marketing and sales teams on audience segmentation, lead management, scoring, and campaign strategies.
• Support integrated campaigns by recommending digital channels, audiences, tactics, and activation strategies.
• Establish testing and optimization practices across email and social media to continually improve engagement and conversion.
• Develop reporting and insights to measure digital marketing performance and recommend opportunities for improvement.
• Monitor emerging digital, social media, marketing automation, and AI trends and identify opportunities to strengthen Flex’s digital marketing capabilities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7–10+ years of experience in digital marketing, marketing automation, social media, demand generation, or integrated marketing, preferably in a B2B environment.
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) required, including email campaigns, segmentation, automation, forms, and reporting.
• Experience with Salesforce CRM and an understanding of lead management and campaign measurement.
• Demonstrated experience managing corporate or B2B social media channels.
• Strong understanding of email marketing, nurture programs, audience segmentation, testing, and optimization.
• Strong analytical skills and experience using performance data to improve digital marketing programs.
• Excellent project management, organizational, writing, and communication skills.
• Experience working in a highly matrixed, global organization preferred.
• Working knowledge of AI tools and their application to digital marketing.

Preferred

• A hands-on digital marketer with strong Salesforce/Pardot and social media expertise.
• Understands the B2B customer journey and how digital channels can build awareness, nurture engagement, and support demand generation.
• Combines strategic thinking with hands-on campaign execution.
• Data-driven and able to translate performance into actionable recommendations.
• Collaborative and comfortable partnering across corporate teams, business units, sales, and external partners.
• Self-motivated, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment

Benefits

• Full range of medical, dental, and vision plans
• Life Insurance
• Short-term and Long-Term Disability
• Matching 401(k) Contributions
• Vacation and Paid Sick Time
• Tuition Reimbursement