Responsibilities

• Digital Campaign Execution: Execute digital marketing campaigns across social, email, influencer, and paid channels in support of brand priorities
• Translate brand briefs into clear digital plans, timelines, and deliverables
• Support product launches, partnerships, and key marketing moments with coordinated digital execution
• Content & Social Media Management: Manage social calendar, editorial planning and day-to-day publishing and optimization across Instagram, TikTok, YouTube, Facebook, LinkedIN and emerging platforms
• Partner with creative teams to brief, develop, and deploy platform-appropriate content
• Maintain and execute content calendars aligned with brand campaigns and seasonal priorities
• Monitor trends and recommend content ideas that align with brand voice and culture
• Influencer & Seeding Support: Identify and support outreach to creators, influencers, and brand partners aligned with Firestone Walker brands
• Assist in managing product seeding efforts to expand reach and brand visibility
• Coordinate casting, briefs, timelines, and deliverables for influencer collaborations

Requirements

• 3–5 years of experience in digital marketing, social media, or content roles within lifestyle, CPG, or culturally driven brands
• Demonstrated success creating attention-grabbing media moments on Instagram and TikTok
• Strong understanding of social platforms and digital content best practices
• Experience executing email campaigns and working within CRM platforms such as Klaviyo or similar
• Familiarity with influencer marketing and content partnerships
• Experience managing multiple brands, voices, and calendars simultaneously
• Experience working with or alongside media agencies on paid social campaigns
• Proficiency in social and analytics tools such as Sprout, Later, or similar platforms
• Strong writing and communication skills with attention to detail
• Organized, proactive, and comfortable managing multiple projects at once

Benefits

• Health Insurance 100% employer paid premiums for employee medical, dental, vision, & life insurance
• Flexible Savings Account (FSA)
• Employee Assistance Program (EAP)
• Company sponsored paid parental leave
• Paid Sick Leave
• 401(k) retirement plan including company paid profit sharing & 4% safe-harbor matching
• Accrued PTO (rate of 13 days per year)
• 10 paid holidays per year
• Employee discount of 50% off food, beer, and merchandise
• Periodic beer giveaways for employees 21+