Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives
• Establish annual plans, KPIs, reporting frameworks and channel investment priorities
• Identify opportunities to increase awareness, engagement and consumer acquisition
• Lead upper and mid-funnel marketing initiatives across paid social, search, video and content channels
• Drive qualified traffic to DTC and eCommerce partners
• Optimize channel performance and audience targeting
• Explore emerging digital discovery channels, including AI-powered search, answer engines, influencer partnerships and affiliate programs, to expand brand visibility and reach new consumers
• Identify, onboard and manage agency partners for media, creative, SEO and analytics
• You will work a set schedule of Monday to Friday 8:00am – 4:30pm
• Hybrid option available for local candidates after the introductory period; remote option available for non-local candidates. Our US office is located in Monroe, WA

Requirements

• 7+ years of progressive digital marketing experience
• Bachelor's degree in Marketing, Business, Communications or related field or equivalent experience
• Experience in digital strategy, paid media, CRM, content and analytics
• Experience managing agencies and external partners

Preferred

• Consumer packaged goods, health and wellness, or supplements experience is an asset

Benefits

• A competitive total compensation package
• Best in class benefits because we care about your health and wellness!
• Physical Health
• Outstanding medical, dental, vision plans
• Health and dependent FSA
• Employer-paid life and long-term disability insurance
• Financial Health
• 401(k) with company match
• Financial planning and education sessions
• Discount on company products