Digital Marketing Manager at Delaware North | Buffalo, NY | $80K/yr – $108K/yr

Delaware North

Digital Marketing Manager

Buffalo, NY (Unknown)

$80K/yr – $108K/yrSenior Level

Posted 4 weeks ago

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Job Summary

Own the data driven digital marketing cadence by turning analytics into content optimization and stakeholder value.

Own GA implementation and on site performance improvements.
Define content distribution and optimization loops to boost ROI across web, email, and social.
Partner with Data & Analytics to turn trends and analytics into actionable experiences for audiences and stakeholders.

Job Description

Responsibilities

Support the implementation and maintenance of Google Analytics
Collaborate with the Data and Analytics team to leverage data to drive successful business decisions and digital experiences for stakeholders
Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content
Verify that all content is on-brand, consistent, and optimized for search and social promotion
Identify new and effective ways to distribute content and ensure maximum return on investment
Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness
Analyze online statistics and website analytics, and use this data to maximize digital efforts

Requirements

Bachelor’s degree required with experience directing digital marketing from a strategy and oversight level
Broad overall marketing experience at consumer level with strong comprehension and knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e-commerce systems, and digital asset management systems
Experience with graphic design elements, video development and production, and digital content development, with familiarity with Adobe Creative Cloud, Figma, or digital asset management tools
Strong HTML/CSS skills with experience troubleshooting formatting and rendering issues
Experience with Tableau or Google Data Studio for dashboard design, with the ability to technically optimize for on-site performance
Experience with QA practices, email, and web testing tools
Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
Experience with SQL, AMPscript, or scripting logic for dynamic content
Familiar with Adobe Creative Cloud, Figma, or digital asset management tools, and experience with A/B testing methodologies
Experience with Web and e-commerce hosting environments and payment gateway integrations
Familiar with compliance requirements, including CAN‑SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools

Benefits

Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts

Delaware North

3.5 Glassdoor

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

Founded in 1915

Buffalo, New York, USA

13K employees (345 in marketing)

www.DelawareNorth.com

57% recommend to a friend

65% CEO approval