Digital Marketing Manager

Responsibilities

• Marketing strategy and calendar: Own a forward-looking marketing calendar covering product launches, seasonal promotions, retail sales, experiences, private events, and B2B opportunities. Propose initiatives and manage execution from concept through completion.
• Search engine optimization: Improve Shopify website content, product descriptions, collection pages, and local search visibility. Research relevant keywords and track organic traffic and conversions.
• Paid advertising: Build, manage, and optimize Google and Meta advertising campaigns. Test audiences, messaging, creative, and landing pages to improve performance.
• Email marketing: Plan and execute campaigns, segment customer lists, and develop automated sequences, including welcome emails, abandoned checkout reminders, post-purchase follow-ups, and customer re-engagement.
• Customer retention: Develop initiatives that encourage repeat purchases, return visits, referrals, and ongoing engagement. Grow our email subscriber list through appropriate opt-in practices.
• Website performance: Maintain promotional content and identify opportunities to improve the online shopping and experience-booking process.
• Brand messaging and content: Write compelling copy for emails, advertisements, website content, and social media. Create and coordinate campaign assets while maintaining CRAV’s premium brand identity.
• Local visibility and reputation: Maintain Google Business Profiles for Dallas and Frisco, keep business information current, encourage customer reviews, and respond professionally to feedback.
• Budget management: Recommend marketing budget allocations, monitor spending, and obtain approval before increasing budgets or purchasing software.
• Marketing and community events: Attend local marketing, networking, and community events to represent CRAV, build relationships, and identify partnership opportunities.

Requirements

• At least three years of relevant digital marketing experience, with examples of measurable results.
• Hands-on experience with SEO, Google Ads, Meta Ads Manager, and email marketing.
• Experience with Shopify and an email platform such as Klaviyo or Mailchimp.
• Working knowledge of Google Analytics 4, Google Search Console, Google Business Profile, and conversion tracking.
• Strong copywriting, analytical, organizational, and communication skills.
• Ability to develop strategy and personally execute the work.
• Experience creating marketing assets using Canva or similar tools.
• Initiative, sound judgment, and the ability to manage priorities independently.
• A professional, personable approach to engaging with customers and potential partners.
• Ability to travel between our Dallas and Frisco locations and attend local events, including occasional evenings and weekends.

Preferred

• Experience with retail, e-commerce, beauty, fragrance, hospitality, or experience-based businesses is a plus.

Benefits

• Employee discounts