Responsibilities

• Manages Marketing Automation System, ensuring effective lead capture, automation, and campaign optimization.
• Develops and executes a digital content calendar including email and social media posts. Builds and manages nurture workflows, segmentation, and reporting dashboards.
• Supports the Bank’s strategic initiatives by deploying data-driven, automated, and personalized digital solutions. Tracks performance, optimize, and drive measured adoption of digital banking tools.
• Serves as the day-to-day owner of the bank’s website, ensuring optimal performance, accessibility, compliance, and brand consistency.
• Partners with internal teams and external vendors to manage updates, landing page development, navigation enhancements, and new feature rollouts.
• Uses analytics tools (Google Analytics) to monitor behavior, improve conversions, and refine content.
• Collaborates on website personalization initiatives, including dynamic content, video integration, and tailored customer journeys.
• Collaborates with the marketing agency on paid media and digital creative development.
• Collaborates with internal stakeholders on product promotions, customer stories and employee achievements/acknowledgements.
• Creates blog content and thought leadership pieces in collaboration with business line leaders to further enhance the Bank’s brand and online presence. Ensures consistent voice, brand standards, and messaging across all digital platforms.

Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience is required
• A minimum five years of marketing experience is required, preferably in financial services or a regulated industry
• Experience with maintaining ADA compliance, financial regulations (or equivalent), and accessibility standards for digital content is preferred
• Experience with paid digital advertising platforms (Google Ads, social platforms)
• Proficiency in Google Analytics 4
• Ability to work independently in a fast-paced, collaborative environment
• Strong verbal and written communication skills
• Background in website management, CMS platforms, UX Principles, and SEO

Preferred

• Experience with marketing automation or customer journey mapping is preferred
• Knowledge and experience utilizing HubSpot in the Marketing Hub, Caht, and SMS

Benefits

• Medical, dental and vision insurance
• a 401(k) Plan with a generous employer contribution plus match
• Income protection benefits
• Educational assistance and tuition reimbursement benefits
• Hybrid work and flexible scheduling options
• Generous total paid time off, and more!