Marketing Director
YOFC
Orlando, FL (Remote)
In-houseFull-timeSenior level
3 hrs ago
Digital Marketing Manager (Content + Video Leader | They Ask, You Answer | Rhino Shield & Floor Shield)
Pensacola, FL (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale education-focused content for two coating brands, aligning with sales and dealer networks.
- Own the customer question content strategy and video library for both brands.
- Must-have: 5+ years in digital marketing with SEO-driven content.
- Standout: Collaborate with sales teams and dealers to publish weekly content and videos.
Job Description
Responsibilities
- Own the Customer Question Content Strategy
- Maintain and manage the master content calendar
- Publish consistent weekly content across Rhino Shield and Floor Shield
- Collect questions directly from sales teams and dealers to drive topics
- Develop and produce educational videos answering buyer questions
- Film subject matter experts and sales leaders for video content
- Build a video library for sales consultations
- Create videos explaining installation processes, costs, and product comparisons
- Implement assignment selling content and educational email sequences
- Train sales teams on using content in the sales process
Requirements
- 5+ years of digital marketing or content marketing experience
- Strong writing and storytelling skills
- Experience with SEO-driven content strategy
- Experience producing or managing video content
- Ability to collaborate closely with sales teams
Preferred
- Familiarity with They Ask, You Answer / Endless Customers methodology
- Experience in home services, construction, or franchise marketing
- Experience supporting multi-location or dealer networks
- Curious and obsessed with answering customer questions
- Highly organized and able to manage a consistent publishing system
AmCoat Industrial, LLC
AmCoat Industrial is a service-disabled veteran-owned small business that manufactures high-performance coatings for walls, roofs, concrete floors, and industrial applications. As the company behind some of the most recognized coating brands in the U.S., including Rhino Shield ceramic elastomeric coatings and Floor Shield 100% polyaspartic systems, AmCoat delivers durable solutions for residential, commercial, and military needs. Through an extensive network of independent dealers, our products are distributed both nationally and internationally, protecting thousands of homes and buildings. Our Government Services division works directly with military facilities across the U.S., supporting Department of Defense sustainability initiatives with our innovative coating technologies.
