Digital Marketing Manager

Responsibilities

• Develop digital marketing strategies based on client objectives, target audiences, and campaign budgets.
• Manage Google Ads and paid social campaigns, including targeting, bidding, budgets, and optimization.
• Coordinate SEO, email marketing, and content initiatives with relevant specialists.
• Monitor campaign performance using Google Analytics 4, Google Ads, and reporting dashboards.
• Track key metrics including conversions, cost per acquisition, return on ad spend, and lead quality.
• Conduct A/B testing and recommend improvements to advertising creative, landing pages, and conversion rates.
• Prepare monthly performance reports and present findings to clients.
• Manage campaign budgets and coordinate work across multiple client accounts.
• Support campaign proposals and provide guidance to junior marketing team members.

Requirements

• Minimum of 4 years of experience in digital marketing, including paid media and campaign management.
• Experience managing Google Ads, Meta Ads Manager, and digital marketing budgets.
• Strong understanding of SEO, PPC, paid social, email marketing, and conversion optimization.
• Proficiency with Google Analytics 4, Google Tag Manager, and Looker Studio or similar reporting tools.
• Experience developing campaign strategies and interpreting marketing performance data.
• Ability to manage client relationships and communicate results to nontechnical stakeholders.
• Strong organizational skills and experience handling multiple campaigns simultaneously.
• Excellent written communication, presentation, and analytical skills.
• Experience with HubSpot, Salesforce, SEMrush, Ahrefs, or marketing automation platforms would be beneficial.
• Google Ads or Google Analytics certifications are advantageous but not essential.

Benefits

• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Vision insurance