Responsibilities

• PPC & Paid Media Management: Build, manage, and scale all PPC campaigns from the ground up. This includes Google Ads (Search, Shopping, YouTube) and Meta Ads (Facebook/IG). You will be responsible for budget allocation, ROAS, and finding new paid channels.
• SEO & Website Ownership: Own the technical and content SEO strategy for our Shopify store. You will be responsible for increasing organic visibility, domain authority, and conversion rates. This includes keyword research, on-page optimization (Yoast/alternatives), site structure, and link-building.
• Email & SMS Marketing: Master our customer retention channels. You will own Klaviyo, developing and executing all email/SMS automations, promotional campaigns, and list segmentation strategies to increase customer LTV.
• Analytics & Reporting: Be the source of truth for all marketing data. You will live in Google Analytics, SEMRush (or similar), and platform dashboards, delivering clear, actionable reports on what’s working, what isn’t, and where the next opportunity lies.
• Website UX & Front-End Development: Own the website’s user experience (UX) and front-end. Identify friction points and possess the hands-on skills to execute many site improvements and optimizations yourself.
• Technical Project Management: You will partner directly with contract developers for larger-scale projects that are outside your immediate skill set. You will be responsible for scoping these projects, managing timelines, and ensuring quality control.

Requirements

• Experience: 3-5+ years of hands-on digital marketing management, with a proven track record in a fast-paced e-commerce (B2C & B2B) environment.
• Your Tech Stack (Non-Negotiable):
• E-commerce: Shopify
• Email/SMS: Klaviyo
• Analytics: Google Analytics, Search Console
• SEO/PPC: MOZ, SEMRush (or Ahrefs), Google Ads, Meta Business Suite
• PPC Expert: You are a data-driven expert at managing six-figure-plus annual ad budgets and can build a campaign, write the ad copy, and optimize for ROAS yourself.
• SEO Strategist: You don't just write blog posts; you understand site architecture, technical SEO, and how to build a content strategy that ranks.
• Hands-on Shopify & Web Skills: This isn't just a management role. You must have a growing knowledge and ability to execute front-end changes yourself using HTML, CSS, and Shopify Liquid. You know how to troubleshoot, make theme adjustments, and implement new features, while also knowing when to scope a project for an external developer.
• Collaborative Spirit: You are the analytical "yin" to the creative "yang." You know how to take a big brand idea from the Director of Brand & Creative and translate it into a high-performing, multi-channel campaign.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan