Digital Marketing Manager

Responsibilities

• Independently lead client accounts, owning full strategy and communication for both paid and organic digital campaigns, including Meta, Google, LinkedIn, TikTok, Reddit, email marketing and website updates
• Strategically delegate and review the work of junior staff, providing strategic feedback to improve their performance over time and ensure client satisfaction, with the potential to add people-management responsibilities later on
• Advanced campaign management for wine and spirits clients – from audience building and projections/proposals through development, execution, testing, analysis, reporting, and completion against client goals
• Develop effective plans to optimize conversion rates and maximize client ROAS
• Set and optimize bids and budgets across platform, placement, ad set, device, geographic, demographic, audience, and other levels
• Spearhead development of complex paid social and digital expertise for the agency, rounding out service offerings to client
• Contribute to GEO/AEO benchmarking and performance measurement to inform AI search strategies, establish KPIs, and identify opportunities to strengthen brand visibility across generative AI platforms.
• Act as the go-to digital expert, educating the team on the latest trends, best practices, and backend technologies.
• Other duties as assigned

Requirements

• 4+ years of professional social media strategy experience
• 2+ years of hands-on experience independently driving digital marketing strategy
• 2+ years driving Meta Ads and Google Ads strategy – Must possess or be willing to undergo certification for Blueprint and Google AdWords
• Comprehensive knowledge and experience of all paid ad platforms
• Facebook/Instagram/X(Twitter)/LinkedIn/Pinterest/TikTok/Snapchat/Google
• Fully understands how to create effective content calendars and is able to uplevel ability of junior staff to create them as well
• Problem-solving and analytical skills coupled with the ability to act independently across competing priorities including emerging best practices with AEO/GEO
• Strong communication and interpersonal skills
• Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines
• Understands social media content writing, tone of voice, content pillars, and platform-specific planning and writing

Preferred

• Experience working at an agency
• Experience with Sprout Social, Hoot Suite, or a similar social media management platform
• Well-informed on search engine optimization (SEO) strategies to incorporate AEO/GEO service offerings
• Understanding of wine & spirits, including advertising regulations for the industry
• Demonstrated interest in &/or hands-on experience with AI-powered marketing tools, data analysis, and insight generation, and possesses an ability/understanding of how to apply AI tools to better inform clients / help them achieve desired results

Benefits

• Clients: Our client list is incomparable, across a range of countries, regions, and categories.
• Opportunities for Advancement: We are growing within all of our categories every year, affording every employee potential for promotion and career advancement.
• Fun!: Happy hours, events, product tastings both in the office and outside.
• Diversity: We strongly believe the diversity of our staff – made up at all levels of people from all backgrounds, from 12 countries, speaking 8 languages – is our strength, not only because of the vibrant intellectual and cultural working environment but because it reflects the diversity of the marketplace in which we make our appeal and the diversity of our clients.
• Work-life balance and generous PTO: We believe employees who are happier outside of work are happier at work, and vice versa, so we have created a culture that prioritizes work-life balance. We have a flexible PTO system and we take off the week between Christmas and New Year's.
• Expertise: We are the largest fine wine and spirits-focused integrated communications agency in the U.S.
• Learning Programs: The collective wine and spirits knowledge of our staff is unparalleled. You will have the opportunity to learn from others, both formally and informally, and through our in-house educational programs share your knowledge.
• Prestige: Our reputation in the industry, among both media and trade, is second to none, and an email address from our domain is afforded certain respect and a second look.
• Pay & Benefits: We offer competitive salaries within our category and full benefits - health, dental, vision, life insurance, 401K, and a generous PTO policy.