Responsibilities

• Strategy: Create annual website strategies in collaboration with key stakeholders. Make strategic decisions about site design, features and functionality that align with both user goals and business objectives.
• Develop, validate, and drive a product / experience roadmap that identifies where we will focus, how we will get there, and the sequence of activities required to meet our business goals and digital customer experience objectives
• Utilize technology solutions that create a competitive advantage within marketing, sales, and product support.
• Ability to measure the impact of digital marketing activities and drive more efficient spending.
• Analyze web analytics for insights to assist in making recommendations
• Collaborate with others in the digital organization and the business to define objectives and develop approaches to solving challenges.
• Develop strategy for marketing automation campaigns, digital media, and user experience.
• Explore new digital trends in the areas of website development, user experience, SEO, SEM, marketing automation and social media.
• Develop expertise / competencies around digital marketing tools such as Marketing Cloud/marketing automation, campaign journey builder, CRM, content management (Percolate), etc.
• Develop digital marketing best practices, deliver ongoing training, and provide strategic consultation to our Oil & Gas and Marine marketing teams globally

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• 7-10 years of progressively responsible digital job experiences
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*