Senior Director, Digital Marketing
Sprout General Referrals
USA (Remote)
$192K/yr - $318K/yrIn-houseFull-timeSenior level12+ years exp.
13 hrs ago
Digital Marketing Manager
USA (Remote)
$90K/yr – $105K/yrMid Level2+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end to end FilmFreeway email and paid growth engine for filmmaker acquisition and submissions, with a focus on lifecycle flows, funnel optimization, and scalable experimentation.
- Growth Infrastructure: Build and optimize email lifecycle and paid programs driving sign ups and first submissions.
- Demand & Creative Scaling: Spin variants, test broadly, and scale winning ad creative and copy across major platforms.
- Analytics & Optimization: Track opens, clicks, submission conversions, CAC/ROAS, and feed learnings into iterative rounds.
Job Description
- Own the FilmFreeway email program end to end: onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse and submission abandonment
- Build and personalize campaigns and lifecycle flows that move filmmakers from sign-up to first submission, and from first submission to repeat
- Spin up variants, test broadly, and produce at a pace most teams can't
- Report on opens, clicks, and downstream submission conversion, and feed every result into the next round
- Plan, launch, and optimize paid across Meta, Google (Search and Performance Max), YouTube, TikTok, and Reddit to drive creator sign-ups and submissions
- Generate and test ad creative and copy at volume, then scale what wins
- Get the most from platform automation and smart bidding (Meta Advantage+, Google PMax) while keeping a sharp eye on CAC and ROAS
- Manage budget pacing, audiences, and seasonal pushes timed to major festival submission deadlines
- Partner with the Backstage SEO team to scope, prioritize, and ship SEO projects for FilmFreeway
- Bring the brand context, briefs, and target keywords, and lean on the SEO team for technical and programmatic execution
- Track FilmFreeway organic performance and surface opportunities across festival discovery and high intent search
- Report on channel performance, ROAS, CAC, LTV, and contribution to submissions and revenue
- Use analytics to find funnel drop-offs and growth opportunities
- Work closely with FilmFreeway product, design, and the wider marketing team to ship and iterate fast
Cast & Crew
Your goal is to create magical moments. Ours is to help you make it happen. For decades, we've helped productions in film, television, digital media, and live events, unleash their potential. We provide digital solutions, expert financial services, and cloud workflows that help streamline your processes so you can more easily accomplish your goals. Along with our portfolio of companies—Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies—we'll be by your side at every step of the way.
