Responsibilities

• Digital Marketing Strategy & Implementation: Develop and execute digital marketing strategies that drive business objectives, lead generation, brand awareness, and revenue growth. Translate strategy into scalable digital programs, processes, standards, and best practices across North America. Strengthen the customer journey from awareness and engagement through lead generation, nurturing, and conversion. Partner with BU leadership and marketing stakeholders to align digital programs with business needs and sales priorities.
• Marketing Automation & Technology: Serve as a subject matter expert for Salesforce and Pardot (Marketing Cloud Account Engagement). Manage and optimize marketing automation, including lead capture, segmentation, scoring, nurturing, workflows, and tracking. Develop campaign structures, tracking standards, automation processes, and technology documentation. Partner with Sales, Marketing Technology, and IT to improve CRM integration, data quality, reporting, efficiency, and scalability. Evaluate and support adoption of new marketing technologies and digital tools.
• Digital Campaign Management: Plan, execute, and optimize integrated digital campaigns across email, paid search, paid and organic social, website, and other channels. Develop campaign strategies, audience segmentation, testing plans, and tracking approaches aligned with BU objectives. Manage campaign setup, deployment, testing, measurement, and optimization. Use A/B testing and performance data to improve engagement, conversion, and campaign effectiveness.
• Marketing Analytics & Performance: Establish reporting and measurement processes to evaluate digital marketing performance and business impact. Monitor KPIs including engagement, lead generation, conversion, cost per lead, and marketing-sourced or influenced pipeline, as applicable. Analyze campaign and customer data to identify trends, opportunities, and performance gaps. Translate data into actionable insights and recommendations for marketing leadership and BU stakeholders.
• Business Unit Enablement & Collaboration: Partner with BUs to develop and implement digital marketing plans within an integrated North American framework. Provide guidance and training on digital tools, campaign execution, marketing processes, and reporting standards. Drive consistent use of marketing technology, campaign standards, tracking practices, and measurement methodologies. Collaborate with Sales to strengthen lead management, campaign follow-up, and marketing-to-sales alignment.
• Content & Creative Integration: Partner with creative, content, and communications teams to develop digital assets that support campaign objectives. Translate creative concepts into digital programs optimized for engagement and conversion. Support development of landing pages, email content, digital advertising, case studies, service sheets, and other campaign assets. Maintain alignment with BV brand standards and messaging.
• Marketing Operations & Project Management: Develop and maintain marketing processes, workflows, documentation, and project management standards. Coordinate digital initiatives, timelines, deliverables, stakeholders, and external vendors. Identify operational inefficiencies and improve workflows, resources, and execution. Contribute to annual marketing planning and digital priorities.
• Supervisory Responsibilities: Supervise and mentor digital marketing specialists, coordinators, and content creators, providing guidance on campaign execution, best practices, and professional development. Foster a collaborative, high-performance culture that encourages innovation, accountability, and continuous learning. Assign projects and delegate tasks based on team members' strengths, workload capacity, and development goals. Monitor team productivity and workflow efficiency, making adjustments to optimize performance and meet deadlines.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field; equivalent education and experience may be considered. Minimum of five years of experience in digital marketing, marketing operations, marketing automation, or a related discipline. Demonstrated experience developing and implementing digital marketing strategies and campaigns. Hands-on experience with Salesforce and Pardot, including marketing automation, campaign management, lead nurturing, and reporting. Experience supporting multiple business units, business lines, or cross-functional marketing teams preferred. Experience in B2B marketing, professional services, or technical industries preferred.