Responsibilities

• Executing and posting content across all of the firm’s social channels, including LinkedIn, Meta, X and YouTube.
• Developing scheduling and publishing organic social content aligned with campaigns and thought leadership.
• Helping build the social content calendar and coordinate content needs across marketing teams.
• Assisting with executing the employee advocacy program, enabling and encouraging employee content sharing.
• Engaging with audiences, monitor comments and support community management.
• Supporting the execution, monitoring and optimization of paid social advertising campaigns across LinkedIn and Meta, including audience targeting, campaign setup, budget tracking and performance reporting.
• Tracking social analytics, engagement and follower growth and deliver performance reporting.
• Maintaining brand voice, messaging and visual consistency across social channels and the website.
• Publishing, updating and maintaining website content, including service pages, industry pages, insights, event pages and other marketing content, ensuring accuracy, consistency and adherence to brand standards.
• Building, testing and optimizing campaign landing pages that support lead generation, thought leadership and integrated marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field.
• 2–3 years of experience in social media marketing, digital marketing or a related role.
• Experience managing organic and paid social media channels for a corporate, agency or professional services organization preferred.
• Experience with employee advocacy programs is a plus.
• Familiarity with website content management systems (CMS) and web publishing best practices. WordPress preferred.
• Strong written and verbal communication skills with the ability to adapt messaging for different audiences and platforms.
• Excellent attention to detail and commitment to maintaining brand standards.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations.
• Creative thinker who stays current on social media trends, platform updates and emerging content formats.