Responsibilities

• Design and implement integrated digital marketing campaigns utilizing platforms such as Google Ads, Facebook Advertising, and other paid advertising channels to maximize reach and engagement.
• Conduct thorough keyword research and utilize SEO tools to optimize website content for higher search engine rankings.
• Manage website content using content management systems like WordPress, ensuring pages are engaging, accurate, and optimized for SEO.
• Develop compelling copy for digital ads, email marketing campaigns, social media posts, and landing pages that resonate with target audiences.
• Analyze web analytics reports using tools like Google Analytics and Google Tag Manager to monitor campaign performance, identify trends, and inform strategic adjustments.
• Oversee social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to grow followers and increase engagement.
• Collaborate with graphic designers to create visually appealing content using Adobe Creative Suite tools like Photoshop and Illustrator.
• Set up and manage marketing automation workflows to nurture leads through personalized email sequences and targeted messaging.
• Optimize conversion rates by testing landing pages, refining call-to-actions, and employing best practices in conversion optimization techniques.
• Track campaign budgets, analyze ROI metrics, and prepare detailed performance reports to demonstrate success and identify opportunities for improvement.

Requirements

• Proven experience in digital marketing campaign setup and management across multiple channels including SEM (Search Engine Marketing), paid search marketing (Google AdWords), and social media advertising campaigns.
• Strong proficiency with SEO tools, web analytics reporting tools like Google Analytics, Google Tag Manager, and experience with website management using WordPress or similar CMS platforms.
• Technical skills including knowledge of HTML, CSS, JavaScript, SQL for data analysis or website customization are highly desirable.
• Demonstrated ability in content creation—writing compelling copy that aligns with brand voice—and graphic design skills using Adobe Photoshop or Adobe Creative Suite.
• Experience in performance marketing strategies focused on e-commerce or B2B markets is preferred.
• Familiarity with marketing automation platforms to streamline campaign workflows and enhance customer engagement.
• Ability to interpret complex data sets to derive actionable insights for ongoing campaign optimization.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.

Preferred

• Experience in performance marketing strategies focused on e-commerce or B2B markets is preferred.