Digital Marketing Manager - B2C Growth & Lead Generation

Harris County, TX (On-site)

$85K/yr – $110K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Job Summary

Own the B2C marketing function end-to-end, driving lead generation and revenue growth through paid media, content, SEO, and marketing automation.

Job Description

Responsibilities

Own the B2C marketing strategy and day-to-day execution.
Generate qualified homeowner leads and booked design consultations.
Manage and optimize Google Ads, paid social, and digital campaigns .
Own marketing performance, including cost per lead, conversion rates, website traffic, booked consultations, and marketing-influenced revenue .
Manage HubSpot , marketing automation, lead nurture, attribution, and reporting.
Build and improve landing pages, offers, forms, email campaigns, and conversion paths .
Lead our content strategy based on the questions homeowners actually ask about cost, options, comparisons, design, and process.
Work closely with our videographer to develop compelling project, educational, customer, and social video content.
Partner with sales/design to understand lead quality, buyer questions, objections, and conversion.
Drive local SEO, reviews, website performance, email, social media, and other B2C growth initiatives.

Requirements

8+ years of B2C marketing experience with measurable responsibility for lead generation, customer acquisition, or revenue growth
Hands-on experience with Google Ads, paid social, digital marketing, email marketing, content marketing, and lead generation
Experience with HubSpot or a comparable CRM/marketing automation platform
Strong understanding of landing pages, funnels, conversion optimization, attribution, and lead nurturing
Comfortable using analytics and marketing data to make decisions
Strong writing, communication, project management, and organizational skills
Able to manage multiple priorities and move projects forward without waiting to be told what to do

Preferred

Experience marketing directly to homeowners in any of these industries is a strong plus: Home improvement
Experience marketing directly to homeowners in any of these industries is a strong plus: Home services
Experience marketing directly to homeowners in any of these industries is a strong plus: Remodeling
Experience marketing directly to homeowners in any of these industries is a strong plus: Custom closets or cabinetry
Experience marketing directly to homeowners in any of these industries is a strong plus: Kitchen and bath
Experience marketing directly to homeowners in any of these industries is a strong plus: Roofing, windows, flooring, HVAC, or similar residential services
Experience marketing directly to homeowners in any of these industries is a strong plus: Interior design
Experience marketing directly to homeowners in any of these industries is a strong plus: Residential construction
Experience marketing directly to homeowners in any of these industries is a strong plus: Other high-ticket B2C or considered-purchase businesses
Experience with local SEO, Google Business Profile, video marketing, They Ask, You Answer, conversion optimization, and AI marketing tools is also a plus.

SpaceManager Closets

SpaceManager Closets is a Houston-based custom home organization company specializing in the design, manufacturing, and installation of custom closets, garage storage systems, Murphy beds, home offices, pantries, laundry rooms, entertainment centers, and other storage solutions.We help homeowners create spaces that are more functional, beautiful, and organized. From the initial design consultation to manufacturing and installation, our team works to deliver a professional, well-managed experience and a finished product that fits the way each customer lives.Our process combines thoughtful design, advanced 3D CAD software, local manufacturing, and trained installation teams. Customers are able to see and refine their design before it is manufactured, and each system is produced in our Houston facility using computer-controlled equipment and proven production methods.SpaceManager Closets also partners with builders, remodelers, designers, architects, and other trade professionals who need a dependable local partner for custom home organization systems. We support projects ranging from individual homes and remodels to model homes, production builder programs, and larger multi-home opportunities. Our team understands the importance of accurate plans, clear communication, jobsite coordination, schedule reliability, and consistent quality.At SpaceManager Closets, we believe organized spaces make everyday life better. We are proud to serve Houston homeowners and trade partners with custom solutions built around quality, service, and long-term relationships.Learn more at (http://www.spacemanager.com).

Founded in 2018

Houston, Texas, USA

20 employees (7 in marketing)

spacemanager.com

Salaries

Posted range

$85K/yr – $110K/yr

Taken straight from the job posting.

See all SpaceManager Closets salaries

Marketing Team

Marketing Team Size

2 (10% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

4.4K

Monthly Google Ads Budget

$4.2K

Traffic Source Mix

26.8%

Direct

49.2%

Referral

Social

16.6%

Paid

1.3%

Headcount Trend

Current headcount: ~20

Links

spacemanager.com

X (Twitter)

Crunchbase

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