Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms including Google, Meta (Facebook/Instagram), LinkedIn, and other digital channels
• Monitor advertising performance and adjust strategies to maximize ROI and lead generation
• Create audience targeting, retargeting, and conversion-focused advertising campaigns
• Manage advertising budgets and track campaign spending
• Oversee and support a small marketing team, providing direction, coaching, and accountability
• Delegate projects and ensure timely completion of marketing initiatives
• Foster collaboration between team members, vendors, and company leadership
• Assist in developing marketing processes, workflows, and campaign strategies
• Create and execute email marketing campaigns and newsletters
• Build and optimize automated email workflows and customer nurture campaigns

Requirements

• Exceptional guest service skills required.
• Bachelor’s degree in marketing, Communications, Advertising, or related field preferred
• 3+ years of experience in digital marketing, advertising, or related role
• Prior leadership or team management experience preferred
• Experience managing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Knowledge of email marketing platforms and CRM systems
• Familiarity with SEO, Google Analytics, and website management tools
• Strong project management and organizational skills
• Excellent communication and creative problem-solving abilities
• Graphic design and content creation experience is a plus

Preferred

• Bachelor’s degree in marketing, Communications, Advertising, or related field preferred
• Prior leadership or team management experience preferred
• Graphic design and content creation experience is a plus